Location costs are a major item on a balance sheet. So making property work hard makes sound business sense. In commercial terms, interior design is what makes your premises - shop, restaurant or bar - stand out, It's much more than just shop-fitting.
There's the question of brand. Whatever you do with commercial property, it has to reinforce your brand values. That's something we understand intrinsically. More than a decade spent in retail marketing makes brand essence a given.
Beyond brand reinforcement and economic viability, there's another task: creating an ambience that encourages staff to work effectively, and customers to spend money.
Design is also about separating your business from its competitors. It's about creating an image. It's about attracting and impressing customers. But, most importantly, it's about maximising sales income by:
- bringing in more customers
- and by getting existing customers to spend more by more frequent visits (loyalty) and increased spend per visit ('basket spend')
Free Spirit is your gateway to a professional team that will make your project come in on-time, on-spec, on-budget. We work with graphic designers to create the right 'feel' for your brand and then develop the interior 'look' that reinforces it. Or, if you have an existing look and feel, we develop interiors which fit that brand personality.
We can call on architects to draw up plans and smooth any issues with planning permission and building regulations. We'll commission and manage the right builder or shopfitter for the job. That way you get the best prices and quality workmen. And when the premises are complete and looking great, we can source merchandisers to help you display your products to best advantage.
Free Spirit - we understand the High Street
Click on the links below to see some of our retail case studies.
